How to find Income levels for a town in Michigan.
How to find Income levels for a town in Michigan.
Answer
To find demographic market data go to the Library Homepage and click on Articles to access the library's research databases. Scroll down and find the database DemographicsNow (Gale).
This database can help you determine who is living in your target locations, their ages, their income levels, their purchasing habits, etc.
For this example, we are looking for the following market information - 1) how many Households exist in Taylor, Michigan and 2) How many have an annual income of $45,000 or more a year.
Choose the tab Files and see the attached file for a step by step guide to using the DemographicsNow (Gale) database to find this information.
If you need additional assistance with your research, please contact your HFC Librarian.